The most common and costly Google Ads mistakes we see in client accounts โ and the quick fixes that unlock immediate savings and better ROAS.
Mistake #1: Broad Match Without Negative Keywords
Running broad match keywords without a comprehensive negative keyword list is like leaving your wallet open on a park bench. You’ll attract every irrelevant search term imaginable and burn through budget fast.
Mistake #2: No Conversion Tracking
If you’re not tracking conversions accurately, Google’s smart bidding algorithms are optimizing toward nothing. Set up conversion tracking properly before running a single campaign.
Mistake #3: Sending All Traffic to Your Homepage
Your homepage is not a landing page. Every ad group should direct traffic to a dedicated, highly relevant landing page that matches the searcher’s intent exactly.
Mistake #4: Ignoring Quality Score
A Quality Score above 7 can reduce your cost-per-click by up to 50%. Improve ad relevance, expected CTR, and landing page experience to unlock cheaper clicks.
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